Now, as a shop kid it is practically required for me to know more than all those stinky park rats and over read 'chain-wallet-vans-wearing-still-cool' dads. (I'd like to point out I have nothing against you if you fall in these categories, just trying to get my point across.) So when I received my copy of snowboard magazine's buyers guide, I decided to pick out this lovely saturday morning to read what the suits are going to tell you is awesome.
Now, I held my tongue when last year's issue came out with Nike Boots plastered everywhere. They gave them a great review, and several of the editors had the boots on their personal pick pages. You might think this is no big deal, but if you've ever tried the boots on you'd realize where i'm coming from. Now working in a shop, you'll see several sides to the industry. One of the saddest things to watch as people around embrace a certain company because of all the free schawg they recieve.
I couldn't help but think something along the same lines was going on when they recieve the review and were said to be "top picks". Because there were a lot of other amazing boot companies that could have been held as top picks.
But before you label this "too long, don't read" give me one more second.
In the latest buyers guide Ed Hardy outerwear is said to really know what they're doing. That, "because, as we all know, the snowboard industry lives for the party."
I don't know about you, but this sentence really gets to me.
Maybe this is why they say, "put the fun back in snowboarding".
Maybe everyone on the upper level is partying too much.
Maybe not.
But working in a shop, I can say I don't live for the party. And I would hate to buy from any company that will party and miss the first chair, that pushes the party over powder days. Don't get me wrong I do love to party, but it'll never top snowboarding.
Where's our industry that lives for the snowboarding...?



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